LEXINGTON VILLAGE THEATRE SHOW POSTER SERIES

THE CHALLENGE Lexington Village Theatre hosts a constantly changing lineup of artists, genres, and audiences — but their promotions needed cohesion. Each poster had to feel unique to the performer while still clearly belonging to the theatre.

THE IDEA Create a flexible yet unmistakable visual system: bold, confident typography paired with an intentional layout structure, allowing imagery and tone to shift per artist while maintaining a strong, unified brand presence.

THE EXECUTION Typography established consistency. Color, texture, and imagery allowed personality.

Every campaign element extended beyond the poster — with matching social media graphics, web assets, and a dynamic digital marquee board on the exterior of the building. Each piece worked together to create a cohesive visual experience whether viewed in person, online, or passing by the theatre.

THE RESULT The posters and supporting digital elements became both effective advertising and an ongoing expression of the theatre’s creative brand — consistent, recognizable, and alive.