COCA-COLA
OLYMPIC TORCH RELAY LIMITED-EDITION BOTTLE 

THE CHALLENGE Coca-Cola wanted to celebrate the Olympic Torch Relay in a way that felt meaningful, collectible, and unmistakably “Coke.” The campaign needed to feel premium, patriotic, and emotionally resonant—capturing the energy of the Olympics while inspiring Canadians to feel personally connected to it.

THE IDEA Turn the bottle into a symbol of the torch itself. “Carry it home” invited people to take that feeling with them, spreading the positive energy, optimism, and celebration of the Games beyond the relay route and into everyday life.

THE EXECUTION Two striking aluminum bottle designs became the heroes of the campaign, wrapped in Olympic flame imagery and bold Coca-Cola branding. Every touchpoint amplified the invitation to participate:

THE RESULT The campaign captured attention and created true emotional resonance. The bottles became keepsakes, the messaging sparked participation, and the experience invited Canadians to carry the Olympic spirit with them—extending the joy, unity, and excitement of the games beyond the relay itself.